2010 Prum: Icons of the Mosel

Posted by CrushWine

2010 J.J. Prüm
Special Futures Pricing on Middle Mosel Icon
Prices Valid Until Friday Only!

The estate of J.J. Prüm occupies a rather curious space in the world of German wine.

For the younger generation, the storied Prüm estate with its somber mansion and sun-dialed label can feel a bit like a relic. These are the German wines your father collected. He drank them, no doubt, in the study, after dinner, with a leather-bound book in one hand and a pipe in the other.

In a way, it's the estate's unquestionable stature in the pantheon of German winemaking that can make those looking for a new thrill, some 21st Century razzle-dazzle, yawn a bit.

At the same time, there are simply no German wines more proven than these. For myself personally, among the older German Rieslings I've drunk, there is simply no other producer who has crafted more reliably GREAT wines than the estate of J.J. Prüm.

A recent dinner we organized with some friends/clients at Lotus of Siam in NYC put this fact in very sharp focus: 1976 and 1983 Gold Capsule Auslesen, 1971 and 1949 Beerenauslesen. Every single bottle was awesome, though some triumphant symphony or epic poem should be written for the 1971 BA which was simply from another planet.

And so we return to the undeniable: Few German wines have as much potential as the great Rieslings of J.J. Prüm.

The style at Prüm has not changed for decades: These are among the deepest and most and pure and sexy Rieslings the Mosel produces; their balance is flawless and their form is extraordinarily sensual, with long flowing curves and incredible filigree.

As for the 2010ers, as misunderstood as this vintage is, I have heard very good things about Prüm's collection. (For those who would like to read my 2010 German Vintage Report, click here.)

While some of the more dripping accounts I've come across have to be filed as hyperbole and/or manic-salesmanship, there is good reason to be very, very excited about the 2010 Prüms.

First, the vintage combines serious density, ripeness and extract with muscular acidities in a way that has simply never before taken place. If you haven't heard the phrase "unprecedented" used in reference to the 2010 vintage in Germany, let me go ahead and use it: "Unprecedented." There.

Second, the vintage is unquestionable weighted towards the Baroque masterpieces - think Auslesen. Prüm excels in this area in a way few others do. Yes, these wines require a patience that is not particularly in line with our 21st Century pace, but they are worth the wait. Please consider cellaring as many of these wines as you can.

But consider doing so with some rapidity.

One of Prüm's U.S. importers sent out their pre-arrival pricing, and then 48 hours later announced that they were basically sold out and that was that. This is a short vintage for Prüm.

Our special futures prices remain valid until Friday or until the wines sell out, whichever comes first.

Please give us your maximum order and we'll do our best - all orders subject to confirmation.

To order, please email us at offers@crushwineco.com or call the store at (212) 980-9463.

Stephen Bitterolf
Wine Director
Crush Wine & Spirits


2010 J.J. Prüm

Kabinett
Special Email Bottle Price: $23.95
Normal Retail $27
For 2010 Prüm produced no single-vineyard Kabinetts, only one estate Kabinett sourced from numerous vineyards.

Graacher Himmelreich Spätlese
Special Email Bottle Price: $34.95
Normal Retail $40
Prüm made only two Spätlesen in 2010, from his headliner vineyards: the Graacher Himmelreich and the Wehlener Sonnenuhr. The Himmelreich can be a bit more expressive and full, the Sonnenuhr more linear and elegant.

Wehlener Sonnenuhr Spätlese
Special Email Bottle Price: $39.95
Normal Retail $45
Prüm made only two Spätlesen in 2010, from his headliner vineyards: the Graacher Himmelreich and the Wehlener Sonnenuhr. The Himmelreich can be a bit more expressive and full, the Sonnenuhr more linear and elegant.

Graacher Himmelreich Auslese
Special Email Bottle Price: $42.95
Normal Retail $49
The Auslesen (and above) are the heart of the vintage for Prüm in 2010.

Wehlener Sonnenuhr Auslese
Special Email Bottle Price: $46.95
Normal Retail $55
The Auslesen (and above) are the heart of the vintage for Prüm in 2010.

Graacher Himmelreich Gold Kapsul Auslese (GKA)
Special Email Bottle Price: $84.95
Normal Retail $99
The "Gold Capsules" are select bottlings sourced from special parcels and often harvested later, at higher ripeness levels. These wines will age for many, many decades.

Wehlener Sonnenuhr Gold Kapsul Auslese (GKA)
Special Email Bottle Price: $94.95
Normal Retail $105
The "Gold Capsules" are select bottlings sourced from special parcels and often harvested later, at higher ripeness levels. These wines will age for many, many decades.

2010 Prüms arrive in the fall of 2011
NET | No further discount