As low as $26.50 for the Mosel Icon? (Yes)
J.J. Prüm Auslesen: Himmelreich and Sonnenuhr
Single Parcel Only: Over 40% Off Release Prices!
This is without a doubt the most significant German deal of the year. (And that will likely be true in November as well.)
For German wine fanatics and just about everyone else, today we present the most outrageous pricing we have ever seen for the legendary wines of J.J. Prüm.
Stunning, magical, incredible, edible Auslesen, as low as $26.50 a bottle. (Note: This price is good for this single parcel only, when the wine is gone, so is the price.)
To put this in some context: Today's prices are nearly 25% below the lowest prices in the nation, over 40% below releases prices - nearly $10 off wholesale release prices!
You are unlikely to see such low tariffs again.
And the wines aren't bad either. J.J. Prüm is perhaps the most iconic estate in Germany, the classic label is known to wine geek and casual wine drinker alike. But more importantly, the wines of J.J. Prüm are rightly lauded as some of the greatest, most important, wines of Germany.
These are bottles with immeasurable potential; few German wines have the deep, deep, deeeeeep concentrations to make "old bones" as gracefully as these wines do. The estate's Auslesen from the great vintages of the 1970s (1971, 1975, 1976) are still in great form, with many years ahead of them.
Today's two wines - the 2007 Graacher Himmelreich Auslese and the 2006 Wehlener Sonnenuhr Auslese - are extraordinarily different expressions of Rieslings (part of the charm of German wines, they express their vintage without any hesitation). The 2007 is without a doubt the more formidable vintage; it has (as with 2005 Burgundy) already achieved "legendary" status, even though the wines are many, many years away from realizing their immense potential. Simply put: 2007 is a GREAT vintage in the Mosel.
2006 is more complex; on-and-off rains during the harvest, combined with warm temperatures, led to massive outbreaks of botrytis, aka noble rot. The result is wines of simply ludicrous intensity, Baroque monuments with an almost overwhelming sex appeal; these wines drip and ooze with honey and ripe fruit. While 2007 has more structure, more clarity, our honest guess is the great wines of 2006 will *shock* tasters 10, 20, 30+ years down the road, especially at the Auslese level and above.
Joe and I strongly encourage, at the very least, a 2-pack purchase - to explore the unique characteristics of each vintage. If at $50+ per bottle it's an expensive bit of curiosity, at just over $60 for the pair, it is an experience (opportunity) not to miss. Those who know the potential are warmly welcomed to indulge in the mixed case.
Have no doubt that while both wines will blossom into spectacular Riesling-flowers, they are still infants. We strongly encourage you to stash these wines as deep as you can in the cellar - they will age for 10, 20, 30+ years, easily.
For those of you who want to open them sooner, please open them hours before you want to consume them and consider a big decant. Though they'll likely show a bit precocious, they'll still be lots of fun to drink!
To order, email us at email@example.com or call the store at (212) 980-9463. Because of expected demand, all orders subject to confirmation.
Crush Wine & Spirits
J.J. Prüm Auslese 12-Pack Deal
Special Email Price: $318.00 ($26.50/btl)
6 x 2007 Graacher Himmelreich Auslese
6 x 2006 Wehlener Sonnenuhr Auslese
J.J. Prüm Auslese 6-Pack Deal
Special Email Price: $168.00 ($28.00/btl)
3 x 2007 Graacher Himmelreich Auslese
3 x 2006 Wehlener Sonnenuhr Auslese
2007 Graacher Himmelreich Auslese
Special Email Bottle Price: $30.95
Compare at $36-$54+
David Schildknecht, Wine Advocate: "Musk melon, peach, black currant, and botrytis-inflected suggestions of caramel, white raisin, and pungent spice fill the nose from Prum’s 2007 Graacher Himmelreich Riesling Auslese. A considerable measure of yeasty and CO2-engendered aromas needs to clear off before this really begins to show its formidable stuff. Creamy in texture and quite unlike the corresponding Spatlese, it displays more than enough energy, concentration, and sheer length, but needs time to harmonize and focus."
2006 Wehlener Sonnenuhr Auslese
Special Email Bottle Price: $30.95
Compare at $36-$57+
David Schildknecht, Wine Advocate: "The 2006 Wehlener Sonnenuhr Riesling Auslese shows considerable fermentative overlay from yeast, CO2 and sulfur, so that it took some patience to coax it out from under. Pear, quince, gardenia and honey inform a creamy palate and wafting finish. This lacks the energy of the Himmelreich at present, but its combination of richness with delicacy and the purity of its finishing expression of ennobled fruit speak to a fine future, perhaps three decades or more."
Prum is available for pickup, delivery, the week of April 19th-23rd
NET | No further discount