Big News for 2015: Crush/I'll Drink to That Partnership

Posted by Joe Salamone

Big News for 2015
Crush/I'll Drink to That Retail Partnership
Episode 234: Louis-Antoine Luyt

Levi Dalton's I'll Drink to That podcast offers an unrivaled window into the wine world.

It's with great pleasure that we announce a retail partnership with the I'll Drink to That podcast.

I'll Drink to That interviews some of the world's best, most thoughtful and most intriguing wine producers. The idea behind this partnership is to get wines from these producers into your hands at a special discount for listeners.

Several times each month I'll Drink to That will feature producer interviews and we'll offer special discounted pricing to I'll Drink to That listeners. To receive the special pricing, please use the IDTTFORME promotion code. You can shop online, over the phone, or over email.

If you're not already an avid listener, subscribing to the podcast is something that we can't recommend enough. The easiest way to do so is through iTunes or visit illdrinktothatpod.com for more listening options.

IDTT: 234 - Louis-Antoine Luyt

Listen in iTunes

image via I'll Drink to That
photo credit: Eddy Duluc

The cast of producers, wine writers, sommeliers and retailers that have appeared on I'll Drink to That is impressive and wide-ranging. Past guests include Jean-Marc Roulot, Jérôme Prévost, Larry Stone, David Schildknecht and many of the country's top sommeliers.

We're happy to begin the partnership with today's fascinating and inspiring interview with Louis-Antoine Luyt, a Burgundian who worked with Marcel Lapierre and is making game-changing Chilean wines. Luyt's wines offer a new perspective on the type of wines that the country can produce.

We've long been fans of Luyt's wines. A couple of years ago we featured his Carignan in an email blast. Today, we focus on our current favorite from Luyt, his 2012 Clos Ouvert Primavera, which we've discounted from $19.99 to $16.99.

We don't want to give too much away, but as a brief introduction to Luyt we should mention that Luyt traveled to Chile when he was twenty-two years old. At the time, he wanted to see Latin America and improve his Spanish. He ended up landing a job as a dishwasher at a restaurant where South America's only Master of Wine at the time was working. After a period of mentorship and working a harvest with Philippe Pacalet (a natural winemaker in Burgundy), he decided to study oenology in Beaune. He then proceeded to work five vintages with the famed Marcel Lapierre in Morgon.

It would have been very easy for Luyt to stay in France, but as becomes clear in the interview he is restless and a man of incredible vision. He returned to Chile to seek out old vines (some of the root stocks are 300 years old) and set out to make low alcohol, natural wines from these incredible parcels.

If episode 234 is your first encounter with I'll Drink to That, it offers a great initiation to the fascination that these interviews offer. Started in 2012, these podcasts have captured world-wide attention for good reason.

Levi worked as a sommelier at restaurants like Daniel, Masa and Alto and brings his extensive experience and keen intellect to his interviews. Whether it's old Barolo, Fiano or the Massandra collection, Levi has always brought wide-ranging curiosity and an enormous amount of insight to wine. Speaking personally, Levi is one of my most valued friendships in the wine business.

It's hard to imagine a better place to deepen your knowledge about the wine industry than these podcasts. We are very happy to introduce this partnership. I'll Drink to That is something that we listen to often to gain insight into our favorite producers and other wine personalities.

To order, reply to offers@crushwineco.com or call the store at (212) 980-9463.

Joe Salamone
Wine Buyer
Crush Wine & Spirits